40 Year Anniversary
Vallarta Supermarkets wanted a logo that wanted to celebrate a 40 year milestone with aspects of their logo and a retro feel. I decided to make it a classic green with Spanish subtext to highlight its Latino heritage. The artwork was well received and can be seen in stores on signage, merch, and social media.
The design has been used across many pieces of merchandise, including but not limited to: tote bags, stickers, t-shirts, sweaters, and more. I brainstormed different ways to incorporate the main company logo, along with different ways I can highlight 40 years.